This organizational structure makes it easier to hold executives accountable. The old organizational structure did not.

When the foundation is cast wrong, the building can’t be made durable even if the materials used are very strong, same is the case with any organizational structure whose footing rests on a person at the centre but at the helm as he or she controls all other pillars i.e Profile, Principal, Policies and Practice.

Hold everybody accountable? Ridiculous!

We're going to hold those accountable that need to be held accountable.

This organization is a simple one because the alignment here of all the product groups save one is around markets: around people who write checks, the buyers,

Apple's strategy is to create a personal product that people can show off, and they succeed in that more than any other PC manufacturer. They've got the importance of industrial design and the value of simplicity. Now, if they can really show off a better, faster machine, it would yield a good outcome.