This partnership is unique. Not only is it a business relationship between the Cowboys and CVS, but it also includes a very unique community involvement relationship that is very important to us.

This is one of the most exciting times I've ever been involved with for the Dallas Cowboys.

You wouldn't want to see the size of the check that I would write if it would for sure get the Dallas Cowboys a Super Bowl.

I paid more for the Dallas Cowboys than anyone prior than that had ever paid to get involved in sports. But I wanted to be a part of the future of the Dallas Cowboys.

I personally think that the visibility that the Cowboys have, the kind of interest we have, is best served and best used by showing people that are contrite, know the mistakes they've made, and want to try to go in a different direction.

Would you take a new prospect into this customer's plant or offices to show off your partnership? If you can't get a good reference from this account-or if you aren't willing to ask for one-you need to re-examine the relationship.