This simplification of 'Wellness' to the 'Power to Be Happy' is part of a larger social trend to embrace personal pleasures and comforting values. Consumers anticipate that being happy makes them healthier, and that when they take better care of their health, they are better able to be happy.

Barbara Katz

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That's where the big problem is. They want to put the grandchildren in the pool. It's human nature. It's my grandchild and it's different.

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