This study clearly shows a significant positive impact on brand perceptions and purchase intent for luxury auto manufacturers when they master the online experience. For those that don't provide a superior online experience, they are actually damaging their brand and taking the air out of their multi-million dollar advertising campaigns.
Dr. Bonny Brown
Related This study clearly shows a significant positive impact on brand perceptions and purchase intent for ... BONNY BROWN Online gaming has a lot of parallels to online markets. It makes great sense for companies that have... ANTHONY CABOT They are growing well on their own, but clearly we have inventory online to help bolster the brand a... JASON HIRSCHHORN The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linea... ANGELA AHRENDTS With more than half (52%) of study participants indicating that online account management services w... BONNY BROWN You have to create a consistent brand experience however and wherever a customer touches your brand,... ANGELA AHRENDTS The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto indu... DR. BONNY BROWN A Web site is the hotel's new front desk. Hoteliers want their guests and potential guests to have a... DENNIS LAW Keynote measures the customer experience because ultimately all business success is driven by the cu... LANCE JONES Our goal is to support newspapers with their online initiatives while reinforcing brand loyalty amon... WING YU The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto indu... BONNY BROWN Bodog.com has always had a very popular refer-a-friend program, and this can be directly attributed ... CALVIN AYRE The consistent growth in overall revenues shows marketers may be shifting more of their total advert... DAVID SILVERMAN The top three auto sites are relatively competitive with each other in terms of the online customer ... BONNY BROWN We're going to wind up with over 20 minutes of original content for a fraction of the cost a major b... SCOTT JOHNSON Consumers should feel confident about their security when they are online, whether they are communic... ARTHUR WONG Frank and Eva add a new level of depth to our management team, with significant experience in sales,... CHRIS GILBERT Just as prepared travelers check the weather forecast for their destination city, consumers who are ... ARTHUR WONG This is a natural development as research shows that more consumers are spending a larger percentage... DAVID SILVERMAN My goal is that we should have a rich engagement online that caters to a general and scholarly audie... THOMAS P. CAMPBELL TechTarget's commitment to accountability and advertiser ROI has made its online properties our pref... JEFF DAY For the first time ever, hit primetime shows can be purchased online the day after they air on TV. ROBERT IGER This is a perfect example of the type of agreement Yahoo will like to strike with media companies in... BRIAN NELSON I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES Marketers increasingly looking for the efficiencies of online campaigns that are integrated with the... DAVID SCHATSKY When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages b... SIMON MAINWARING The Internet is a remarkable learning tool for children, but as this report shows, there are signifi... JUDD GREGG Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are ... HEATHER DOUGHERTY It's a marketing investment - they are trying to gain a wider exposure for their brand and their com... JEFF SOBUL 2004 is setting up to be the year where the leaders in online travel are going to establish themselv... PETER MIRSKY Almost 80% of respondents acknowledged that imagery represents a critical facet of their branding ca... DAVID NORRIS They are a small brand. They are not a monster brand. The name of the game for them is to build bran... HOWARD DAVIDOWITZ Kodak is a tremendous client for us, as they continue to challenge our technologists, designers and ... BOB LORD The losses could significantly impact the future of e-commerce if online consumers become so frustra... JACK STAFF God seemed to have become a brand, a packaging, and people purchase this trusted brand with such fai... JUSTIN VILLANUEVA American Girl had done it strictly catalog and online, before they built the three stores. They deve... JIM SILVER Online advertising will serve as a catalyst for change in the traditional ad business. Media integra... PATRICK KEANE If the auto companies were free agents, they would act to break the fuel monopoly that is so damagin... ROBERT ZUBRIN To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the ... BRITT BEEMER A lot of people who get online and say they are just looking for friendships really aren't. They are... BRETT CARNEY Not only are people spending more time, people have a tendency to purchase more things online, just ... CHARLES BUCHWALTER This is a significant investment that will have an immediate positive impact on our company and, mor... BILL DOYLE This is the first that I've heard of Gap actually revealing what their growth plan is for the brand. JOSEPH BEAULIEU On average, it takes as much as $100 million in paid media for a brand to be a household name in Ame... JAY SAMIT We're trying to do the best thing, but there's always the unknown out there. What if the (study) con... COMMISSIONER MARCIA WARD Luxury Auto sites seemed to have mastered the delivery of complex Web pages with a strong visual com... BEN RUSHLO One is a brand that resonates with the online consumer ... and two, a very successful techno-marketi... CHRISTOS COTSAKOS One is a brand that resonates with the online consumer ... and two, a very successful techno-marketi... CHRISTOS COTSAKOS The eight companies meeting all the basic requirements deserve praise for making an effort to provid... DOMINIC JONES (All the grief she had suffered over her lifetime had moulded her face into a mask of eternal sadnes... JEAN SASSON Greater demand for online advertising space will help media owners expand their offerings and impro... JULIAN SMITH Research shows that if patients believe they are taking the real drug, they are more confident of im... JOHN CORNWELL It's been quite the experience for two brothers who were Orthodox Jews in Brooklyn, who had no i... RAFI FINE Consumers should feel confident about their security when they are online. The (threat meter) provid... ARTHUR WONG (The academy) offers brand new teachers the support they need to get through that very difficult fir... KATHY MURRAY We see so many sites with poor search capabilities. When online visitors have trouble searching for ... DR. SHAUN RYAN Consumers continue to expand their online buying into new product categories as they become more com... CARRIE JOHNSON Consumers continue to expand their online buying into new product categories as they become more com... CARRIE JOHNSON Economists have their own tools to judge how far a dollar goes coming in from a tourist, a skier or ... DAN LARSON It's a place where people make the mistake of doing advertising that is really entertaining, but rea... JEFF GOODBY Shoppers nowadays are typically in pursuit of young, trendy and fashionable brands, as well as a com... LAWRENCE HEUNG HTC makes devices for others who put their brands on them. By having someone else's brand on it, you... JOHN KAMPFE The overall service experience such as billing, technical support, and repair are important to custo... GAVIN PATTERSON We had a positive experience there in 2004 and believe that it will be a memorable experience for th... DEB HAUSER As the most recognized global consumer brand, Coca-Cola already is part of people's everyday lives e... BOB PITTMAN I do think there is something to be said for those who have significant experience at state level an... ROY ROMER I do think there is something to be said for those who have significant experience at state level an... ROY ROMER Information-only Web sites are a thing of the past. Jewelers should have 80 percent of their goods o... LIZ CHATELAIN But Dr Pepper is an important brand for CCE. Dr Pepper is the largest of the non-colas. It has a tre... MANNY GOLDMAN People are banking online, investing online, so they have easy access to their accounts. Most of the... SCOTT CARR The Baffler family has been successful because golfers that have tried them experience the superior ... JEFF HARMET Big business, for all its lobbying, is often put in line by investigative reporting, public scandals... STANLEY CROUCH J.P. Morgan had a fairly strong independent streak. In the last two-to-three years, they decided the... CHARLES PEABODY As social is where consumers' eyeballs are, businesses must take ownership of their online compa... RYAN HOLMES Life has a tendency to provide a person with what they need in order to grow. Our beliefs, what we v... KILROY J. OLDSTER Speak to their positive intent, especially when they appear to have none, and you are more likely to... KARE ANDERSON These awards provide an opportunity for children to thank the adults that have had a positive impact... JACQUELINE WILSON Where most manufacturers are coming down on this is they want to work with traditional retailers in ... MARK LARSON (In Europe) they believe that when you're on the mountain, part of the experience is taking care of ... LUDWIG KURZ AOL is actively exploring all options to lay the groundwork for what we anticipate will be an import... BARRY SCHULER Customers increasingly make assumptions on a company and its brands based on the online experience. TERRY GOLESWORTHY We are concerned that many investors aren't taking appropriate precautions when accessing their onli... SUSAN WYDERKO The overall experience Skype provided was superior to other folks because of the underlying architec... DANNY RIMER Although the online advertising industry has been growing at a phenomenal rate, almost $26 million o... CHARLIE BUCHWALTER We are delighted to have been selected by SEIS to provide our products for their new palletizing cel... JOE CAMPBELL In light of a recent study that seems to indicate a direct correlation between alcohol advertising a... GLYNN BIRCH Though no one can backtrack and create a brand new start, Everyone is capable of taking their life i... GERMANY KENT Something like this shouts your brand. You can?t put a dollar figure on your brand. HENRY SCHLEIFF The desire for more positive experience is itself a negative experience. And, paradoxically, the acc... MARK MANSON Even though gas prices have been declining since their peak in early September, consumers are still ... BOB HAYES In a culture of hyper-consumption the advertising industry has brainwashed many people into believin... STEPHEN RICHARDS It's looking very positive for online advertising - a medium that has finally come of age. But this ... ARTHUR GOLDSTUCK Among the top Web brands, fierce competition for share of online visitors continues to be a catalyst... GERRY DAVIDSON Many manufacturers secretly question whether advertising really sells their product, but are vaguely... DAVID OGILVY Because of 24-hour cable news and online news, the campaigns are played out in real time. DOUG HATTAWAY More and more people are doing their giving with a few clicks of a mouse rather than writing and mai... BILL STRATHMANN Your brand is your name, basically. A lot of people don't know that they need to build their bra... MEEK MILL There's no reason why CBS News can't be an online brand, a Tiffany brand there. But you don't do it ... ANDREW TYNDALL My Coke Rewards is unique in its ability to truly personalize the consumer's experience with Coca-Co... KATIE BAYNE Quite a few, actually, are involved in education. They have had the same experience Hanna and I had:... DANIEL GREENBERG
More Dr. Bonny Brown
Although the online channel has not traditionally been where consumers apply for cards, credit card ... DR. BONNY BROWN The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto indu... DR. BONNY BROWN There certainly is a lot of hope for all of these engines because we're still seeing people say they... DR. BONNY BROWN The home page is often a very strong factor in driving future usagethings that you wouldn't think ... DR. BONNY BROWN We saw a lot higher levels of frustration. There's a lot more room for improvement across the board. DR. BONNY BROWN With more than half (52%) of study participants indicating that online account management services w... BONNY BROWN This study clearly shows a significant positive impact on brand perceptions and purchase intent for ... BONNY BROWN The Cadillac Web site really is the Cadillac of luxury auto Web. Competitors in the luxury auto indu... BONNY BROWN The top three auto sites are relatively competitive with each other in terms of the online customer ... BONNY BROWN The home page is often a very strong factor in driving future usageâ€â€�... BONNY BROWN Although the online channel has not traditionally been where consumers apply for cards, credit card ... BONNY BROWN If you would have fought like a man you wouldn't have to die like a dog." (Anne Bonny to John "... ANNE BONNY I don't feel it would be worth it to sever that relationship for anything less than an engagement. I... BONNY BAKLEY I was brought up dirt poor and always had the dream to either become famous ... or to marry someone ... BONNY BAKLEY Yes, I think I did. Was I in love with her? No. I have only been in love once in my life. BONNY BAKLEY If you had a kid who did drugs wouldn't you look into it? ... And see if they are lying to you? BONNY BAKLEY I loved Bonny, and I always prayed that God would sneak in there and get a little light in her life, BONNY BAKLEY We got married to get to know each other and see if we could make it together. BONNY BAKLEY I met Blake and then I thought, well, I kind of wanted him, but I kind of didn't, because he wasn't ... BONNY BAKLEY His prognosis for any kind of meaningful recovery is absolutely nil. DR. DAVID BROWN There appears to be a gender-based difference in the beneficial effect of aspirin. DR. DAVID BROWN Aspirin affects platelets differently in men and women. DR. DAVID BROWN Aspirin prevents the blood in the body from clotting, and because stroke and heart attack are both c... DR. DAVID BROWN In both men and women, there was an approximately 70 percent increase in the risk of bleeding associ... DR. DAVID BROWN Our study found that aspirin treatment was associated with a 24 percent reduction in the risk of the... DR. DAVID BROWN In women, aspirin prevents strokes and doesn't have any real effect on heart attack, and in men aspi... DR. DAVID BROWN That may well have been what caused this whole thing. DR. DAVID BROWN He's not going to survive this. If you're his family, you hope he survives the night. DR. DAVID BROWN In other words, 81 milligrams a day gives as much benefit as higher doses with potentially less risk... DR. DAVID BROWN We got married to get to know each other and see if we could make it together. BONNY LEE BAKLEY He thinks I've destroyed his life by cheating on him and now he's trying to destroy mine, ... I don'... BONNY LEE BAKLEY I don't feel it would be worth it to sever that relationship for anything less than an engagement. I... BONNY LEE BAKLEY I was brought up dirt poor and always had the dream to either become famous ... or to marry someone ... BONNY LEE BAKLEY Yes, I think I did. Was I in love with her? No. I have only been in love once in my life. BONNY LEE BAKLEY If you had a kid who did drugs wouldn't you look into it? ... And see if they are lying to you? BONNY LEE BAKLEY I've almost been killed a half a dozen times. BONNY LEE BAKLEY I loved Bonny, and I always prayed that God would sneak in there and get a little light in her life, BONNY LEE BAKLEY I met Blake and then I thought, well, I kind of wanted him, but I kind of didn't, because he wasn't ... BONNY LEE BAKLEY The specific types of benefits differ in important ways
in women, by reducing the risk of ischemi... DR. DAVID L. BROWN I think a reasonable dose is 81 milligrams a day, the amount in one baby aspirin. DR. DAVID L. BROWN The specific types of benefits differ in important ways & in women, by reducing the risk of ischemic... DR. DAVID L. BROWN Nobody has any ideas about the cause of the difference. It needs to be an important research priorit... DR. DAVID L. BROWN I carry a small sheet of paper in my wallet that has written on it the names of people whose opinion... BRENE BROWN A decent beard has long been the number one must-have fashion item for any fugitive from justice. CRAIG BROWN 'A Pirate Looks at 40,' we had to do that song. I've been covering that forever. ZAC BROWN I don't like cooking just for myself; I enjoy feeding other people, particularly outdoors. ZAC BROWN It's an honor to live on a legacy, getting to do what we love to do and try to be the best music... ZAC BROWN In my opinion - in Georgia, there's a town called Lula. And Lula, Georgia, has the best peaches. ZAC BROWN You've got to be willing to put the time into seeing who's got talent and who's going to... ZAC BROWN Everybody in my band is a lion, and everyone's mastered their own domain... And we have a platfo... ZAC BROWN Some people are gonna hate anything; they're gonna hate when anybody tries to go or do anything,... ZAC BROWN We always push the boundaries on the styles we put on a record. ZAC BROWN I remember the first time I heard 'The Thunder Rolls.' It was dark, and we were driving to t... ZAC BROWN I always thought it was sad that you couldn't get anything really good to eat at concerts, so we... ZAC BROWN If I hear one more tailgate in the moonlight, Daisy Dukes song, I wanna throw up. ZAC BROWN To get to record and to do things with the legends, and with the people that are your musical heroes... ZAC BROWN I can't stand having cold air blowing in my ears, so when it's cold at my house, or if I am ... 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CRAIG BROWN The most versatile lipstick you can own is a shade that's just a bit brighter than your natural ... BOBBI BROWN Eli's having a good year. You give up seven goals, you think you probably have a chance to win. It w... AL BROWN Their goalie played well. He made some big saves. That kid was pretty good. AL BROWN I think we lost our focus, and one of the things we've been talking about all year is being mentally... AL BROWN That basically allows companies that are already emitting levels that are above a health-based stand... AL BROWN The big thing for us now is to go back to our roots. That is membership. We aren't supported by tax ... AL BROWN Both of them did everything they could do to help us win. They couldn't do any more. They'll do the ... AL BROWN That's what makes her so difficult to defend now. That's why she's put up the numbers she's put up t... AL BROWN When you've got a player who had a bad game, you know they are going to want to come back and have a... AL BROWN This will only add to it. It will give folks more time to prepare and certainly a lot of time on the... AL BROWN This is really going to be the most wonderful time of the year. AL BROWN My first film is coming out, and it's in 3D, and it's 'The Hobbit,' so it's a bi... ADAM BROWN As a first movie, 'The Hobbit' is not a bad place to start. ADAM BROWN It was just really odd to be in a room with Ian McKellen sharing cucumber sandwiches. ADAM BROWN You kind of forget he's Peter Jackson in a way because he's so normal; he's lovely. It... ADAM BROWN There is no music that can't be used politically, but the motives behind the creation of that mu... EARLE BROWN Cage's Music of Changes was a further indication that the arts in general were beginning to cons... EARLE BROWN What is a good performance? It lies in the hands and head of a performer... the shortest way between... EARLE BROWN It is not possible, given any degree of optimism and generosity in regard to people in general, to s... EARLE BROWN The president has been more than willing to challenge the National Rifle Association, but that is li... CAMPBELL BROWN Every education law should be based around the question, 'Is this good for children?' And it... CAMPBELL BROWN I'm trying to get my head in the game, think about the questions I wanted to ask, breast milk is... CAMPBELL BROWN While the rest of the cable news world moved to opinion, CNN allowed me to stay true to my hard-news... CAMPBELL BROWN Education has not traditionally been a large concern in presidential elections, presumably because t... CAMPBELL BROWN As anyone who has recently seen PG-13 movies knows, the level of violence in them has increased to t... CAMPBELL BROWN Sometimes, in the midst of a tragedy like the Newton massacre, we witness incredible acts of valor, ... CAMPBELL BROWN When Wolf Blitzer wears a not-so-great tie, how much e-mail do you think he gets? My point is, for w... CAMPBELL BROWN