This turns the entire telecom industry picture on its head,

There are many reasons that someone may have been unable to participate in the directory assistance infrastructure. One scenario could be the consumer may have a VoIP line or cell phone and their carrier does not provide their listing data to the listing data base providers, or their phone service is under a spouse or roommate's name.

Innovation continues to happen at the edge.

In most cases, preferred supplier contracts contain volume commitments that, if not met, could jeopardize the entire contract and cost the company millions in lost discounts based on nonperformance. This is precisely why compliance with preferred vendors and contracted rates is critical.

This turns the entire telecom industry picture on its head, and demonstrates that voice, presence, text messaging and other IP-based applications will be essential for the company of the future.

If all we're doing is driving down price, we lose.