This vehicle is bold looking, it's a blast to drive and we're not going to go to market with only five bullets in our six-gun. We are looking to make our vehicles a better value for customers, improve residual values and break out of the old business-as-usual mind-set.

This is probably the most American vehicle we've ever built. That's important, looking at who the intended buyers are on this truck.

I'm having a blast and really looking forward to this race.

If you want to be in the stock market, go for a yield vehicle. Go for something that is defensive and has a yield - a bank, insurance company, a REIT [real estate investment trust] or international oil - something, ... that might actually make you money.

People will be able to print out the make and model, vehicle identification numbers and the price on any car or truck they are interested in before they come down here. They can walk in the doors and tell us exactly what they want and how much they are willing to pay for it.

is not a bold proposal.