This was a difficult decision. Although initial readership and advertising response were encouraging, we now believe the market will not support our business expectations.

It's great to achieve recognition from our peers in the advertising arena affirming our impressive in-game advertising offering.

Our vision for helping advertisers to capture the extremely rich branding opportunities that in game advertising presents is very much in synch with market demand, and the concurrent recognition we have been given seems to indicate this as well.

They have not and will not make a decision for the next few months.

We're giving talented people the opportunity to work closely with the real innovators in the in-game advertising industry. New recruits would be able to develop campaigns for leading global brands such as Ben Sherman, Red Bull and Orange, work with top publishers, and most importantly have a hand in shaping the hottest advertising sector.

Obviously, we do not agree with the decision, and we will continue to press our case through all of the levels of review and beyond as necessary,