This was a more challenging project than we first anticipated. We knew we had to deal with launch, ball spin, ball spin rate, pureness of impact and player angle of attack. It took quite a bit of testing, but we believe we have something that golfers will really appreciate.

There is no visible break between the putter alignment aid and the ball. It really helps to have the alignment area focus you on a specific point on the back of the ball.

It's safe to say most of today's players grew up and are comfortable with more contemporary game-improvement shapes in irons. Our goal with the new Silver Scot forgings was to get as close in performance to game-improvement clubs as we could while delivering the feel, feedback and workability that players like in more traditional clubs.

If somebody has too much loft or has too much spin on the ball, then we need to put them with another driver. With too much spin, the ball is going up and then it's like hitting a brick wall. It's just going to drop straight down. They're robbing themselves of distance.

When I want a long ball, I spin my hips faster.

He had anticipated every question. And he knew how to answer them without ruffling any feathers.