This wasn't just a 1-year trial.

We felt that as we were becoming a larger company, we needed to really give back to our community and the environment.

The last several years, the professional element has dropped off. We dropped the elite mile division seven years ago. We tried to build a people's race instead.

The way to do fieldwork is never to come up for air until it is all over.

Film actors are, by nature, more complicated than stage actors.

We kept my middle schooler home from school for three days before we turned in our final draft because she was so mean and so brutal at editing out all the cheesy bits. She would roll her eyes and make fun of us, and it was what we needed.