To be clear, there is no established video market yet.

By making it even more affordable, we want to continue to grow and enlarge the market.

With the increased attention in this area, we want to offer customers an easy to use option to set their own personal volume limit.

It's another step in that direction.

We've chosen to participate in the market, not overwhelm it.

It's relatively simple. We have world class hardware, software and services -- it's rare for a company to have one of those, but we have all three. We can bring products to market quicker and we can move faster than competition because we control everything. It's a difficult equation for our competitors to match.