To be the best automotive research and decision-making site, Autoweb.com needs to offer consumers the best database and tools. We believe AIC has both.

It's bringing more and more visibility to the category. This is a trillion dollar market. We don't think this is anything someone can monopolize.

The Big Moo is a book that's not just about breaking all the rules -- it's about changing the game entirely. We want to help people start a movement in their organization -- to stop trying to be perfect and start being remarkable. The goal is to make the book's wisdom, its practical application, its fun, and its authors accessible, while raising millions for charity.

In consumer surveys, most prefer dealer referral rather than direct. They want the best information available. Today, they want to do 60 percent of work online, and I see that migrating to 90 percent. But it's a big purchase decision. They want to validate it by going out and looking in person.

But more research needs to be done to show the techniques are safe and effective.

I feel very optimistic about his decision, but he needs to be 110% between the breastplates because you want him to come back and play like he always has and like we all enjoy and love. We're going to give him the timeframe that he needs.