To me, lighting really sets the mood for a room. A 40 watt bulb in a cheap lamp is the same as a 40 watt bulb in an expensive one.

Lighting is an essential way to change the mood of a room, especially if you can use dimmers.

If you can't understand cheap, you must be expensive.

I buy expensive suits. They just look cheap on me.

You have no idea how expensive it is to look this cheap.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.