Today is obviously a very busy day in Augusta because of traffic generated from the Masters.

I guess if a storm hit Augusta in early April and disrupted our storied Masters, then we would know how you feel,

That's what they have done at Augusta.

We obviously come up with these ideas based on the storytelling, what's cool to us. But then our masters will provide us with resources to do this stuff if there's a potential revenue stream down the line. So we're scratching each other's backs.

The search traffic that is generated for cars unveiled at the various auto shows is a good barometer of how well the car was received by consumers. It's too early to see how well the searches will translate into sales, but new introductions like the Toyota FJ Cruiser and Saturn Sky have already generated a significant number of consumer email leads to dealers.

Like Teenage Mutant Ninja Turtles, this is another television-generated brand with the message that the best way to solve problems is through violence,