Today knowledge has power. It controls access to opportunity and advancement.

Knowledge has to be improved, challenged, and increased constantly, or it vanishes.

The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

Concentration is the key to economic results. No other principles of effectiveness is violated as constantly today as the basic principle of concentration.

Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and superstition, and of cooperation for force. . .

INNOVATION is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.