Today, there are many, many ways to entertain people in one single videogame. And the Internet has made it so easy for people to ask for clues.

The obvious objective of video games is to entertain people by surprising them with new experiences.

We don't pay a whole lot of attention to the Internet until people have played the game - then we pay a lot of attention to whether people liked it. We read through it and see it, but we don't take it into consideration. ... [The Internet] is not going to dictate the direction of where the game goes.

I want to entertain people, but with some substance.

I don't want to just entertain people. I want to touch them.

We're not splitting atoms here; we're trying to entertain people.