Toy makers are trying to figure out: How do we get back the kids that we've lost?

The threat exists. We're trying to extinguish that threat.

This is the first time that we can really talk about what we're going to do.

The older kids have taught the younger ones how to win.

I wasn't trying to scare them - just provide a reality check.

Look at Ernie's foundation in South Africa, ... bringing struggling kids to golf. There's one kid now who has an immense amount of talent. His name is Matthew Kent. I think he's 18.