Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.

Evan Spiegel

Because Become Bit Company Cool Different Feel Friends Get Good Just Just Because Look Media Our Party Repetitive Says Social Social Media Traditional Valuable Very View You Your

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