Transparency is critical in public health and epidemics; laypeople become either effective force-multipliers or stubborn walls.

Eradicating mosquitoes is a means to an end. An uninfected mosquito is harmless to humans - just a nuisance. An infected mosquito is a danger.

Malaria eradication requires a 100% mind-set of success. There are no 70% or 80% or 90% efforts that pass in malaria control and eradication. One single infected mosquito that escapes can go on to bring death to dozens of victims in its lifespan, lay more eggs and restart an outbreak that progresses from a few to dozens to hundreds.

Malaria-hosting mosquitoes will not wait politely during their most active evening feeding hours for people to go to bed under mosquito nets.

Shovels aren't very glamorous, but they've been liberating entire communities from malaria for the past 5,000 years.

It’s not that easy living with malaria. The reality of the high annual death toll should make that very obvious.