...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.

Seth Godin

Seth Godin

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Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.

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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

You get to keep making art as long as you are willing to make the choices that let you make your art.

That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing.

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