Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.

Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'

If the broadcasters were to win on their claims, they'd outlaw the DVR.

Together, our companies only have about 17 percent of the pay television market. Just the Comcast-AT&T [business] alone will have something well north of that, ... Just that company, in the cable industry, has about 78 percent, according to the FCC report in January. So we're a very small fish in a very big pond.

Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.

I believe it's less risky long-term to embrace change.