Unless you are a lawyer or Fortune 500 CEO, carrying a briefcase is, well, nerdy.

Unless you can fake sincerity, you'll get nowhere in this business.

Look at the greatest dressers in history - Philadelphia socialite and diplomat Angier Biddle Duke, Sir Anthony Eden, Fred Astaire, the Duke of Windsor, John F. Kennedy, and Gary Cooper - they all sport the well placed pocket adornment.

If you're not controversial, you'll never break through the din of all the commentary.

The pocket square, properly contrived, finishes a man's look. With good tailoring and well chosen neckwear, the look connotes power, taste, refinement, manners. The naked pocket connotes the opposite: working class, tasteless, base, crude, ignorant.

Never, never, never should the pocket square be of the same pattern as your ties. You are not 'Reverend Ike.'