Unlike a goldfish, a computer can't really do anything without you telling it exactly what you want it to do.

We think of computers as smart and powerful machines. But your goldfish is smarter.

Customers buy Basecamp without ever having to interact with us. If they do have a question, we handle everything via email. We've been in the business of automation. We've never really valued full service.

The office during the day has become the last place people want to be when they really want to get work done. In fact, offices have become interruption factories.

I'm a designer, but I rely on programmers to bring my ideas to life. By learning to code myself, I think I can make things easier for all of us. Similarly, I want to be able to build things on my own without having to bother a programmer.

Whenever you need something from someone else before you can move forward, it's a dependency. We believe dependencies slow people down. We want people to be more independent, because that will keep them moving forward.