Until they give me guidance on what they think the products can bring in, I just consider it noise around the edges.

Reports are that it has already outsold Paris Hilton is some areas.

The general belief was that the Paris Hilton name would not lend itself to a hugely profitable and sustainable brand. What's been proven quarter after quarter is that those people were wrong.

Investors will be disappointed with the guidance.

Your guidance surrounds you all day long, every day, all the time, never leaving you, not even for one moment.

We are essentially cloaking him with some guidance and letting him say his piece. And not letting the guy twist away in the wind.