Use of the Internet is reducing television viewing around the world while having little impact on positive aspects of social life.

While television is primarily about our leisure time, the Internet is already transforming work, school, and play.

We want to establish their behavioral patterns before they have Internet technology. Then we can see what happens after they get wired. We can see how their lives and household habits change.

We can't remain stagnant. Look what happened to television, the Internet. Everything changes.

[Some television producers, deal makers and even on-air personalities are starting to see the Internet emerge as an inviting place to find audiences and advertisers.] What I love about this so much is it hasn't shown its potential, ... It's more exciting to me to be at a place where I can at least attempt to break some ground than to basically follow a set path.

Eventually the Internet will be accessed by PC, television, and wireless devices.