Viacom and MTV wanted to see that this game has the ability to be a franchise.

It's the difference between owning the building and just being the contractor.

These guys are some crazy guys, and they're going to want to see a game that reflects that. The game's got to match what those guys would like to see.

We'll probably grow pretty dramatically in the next 12 months.

The Reverb Communications team brings the type of gaming experience we are looking for as we get ready to ship a number of exciting console and PC titles into the marketplace.

I guess that makes us pioneers in a way. But you know people have been doing this at other schools for 10 years now. I just think of it as I'm bringing something new to Notre Dame. Hopefully, George, Chris and I can be a successful story with early enrollment, and we can keep it going for others.