Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

Content Is King, Distribution is Queen

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

There is no publicity that can work as effective as the word of mouth publicity about the right salary, right position and right designation being given to the deserved, employed person of the organization.

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service.

I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour.