Wal-Mart hires average people but squeezes above average performance and results out of them.

Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate.

The healthiest competition occurs when average people win by putting above average effort.

The key to competing and surviving against Wal-Mart is to focus your business into a niche or pocket where you can leverage your strengths in the local marketplace.

People have to follow their hearts, and if their hearts lead them to Wal-Mart, so be it.

It's not the average people that come to my show.