We always had a casual line, [but] the emphasis [now is] on a separate division that was started last year.

This was a major initiative of the company, the casual line. It's now a separate division of the company.

Whereas it took the last official runners 30 minutes to cross the starting line last year, this year it will take fewer than 10 minutes for each wave to cross. It is important to note that the anticipated net difference in this method versus previous years' 'one gun, one start' is only about 10 minutes, meaning the last runner will be crossing the starting line this year at 12:40 p.m. as compared to 12:30 p.m. last year.

The sale would also clear up some casual boundary line issues.

We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.

I started working on a line of clothes last year, but right now we're kind of at a standstill.