We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

I don't have a connection to the fashion world at all.

I'd certainly welcome him to the upper echelon of the fashion world. I'm pleased to see it, too.

And lots of other things in the fashion world.

The fashion world has always been part of my life.