We are going to make a great computer even better, ... The new iMac is far more beautiful and thinner.

We are going to make a great computer even better. The new iMac is far more beautiful and thinner.

What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.

If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.

It's really very beautiful and very thin.

(This Mac is) stunningly beautiful,