We are meeting with BMW to discuss the Rover brand issue.

BMW has lost something like $6 billion since they acquired Rover, and they are getting rid of something that has been losing $2 million a day and been a specific problem in terms of the drag on management time.

The BMW brand is continuing to fly . . . the new 3-series is leading the way.

We had been raising the issue privately, ... and as part of raising difficult issues that we need to discuss, I felt it was appropriate.

The supervisors and FROST had requested a private meeting at the end of the review process to discuss what was going to be in the permit. We were doing what we were asked to do. If we had known the trouble this would cause, we wouldn't have done it that way.

In those agencies, interactive is huge. It's, 'Let's bring the brand team into the room, discuss it, come up with some ideas.' In those agencies, TV isn't the star.