We are more likely to cheat if we see others doing so. We tend to conform to accepted norms of reasonable behaviour, rather than adhere to strict rules.

It doesn't annoy me but I think of myself as a presenter who is gay, rather than a gay presenter. It's a subtle distinction, but that's how I view it.

Personally, I don't see old economics and behavioural economics as opposed. It is useful to assume people are rational as a good approximation to their long term behaviour, but it would be unwise not to think how in practice their behaviour may deviate from that simplifying assumption.

They just make their lives the way they want to make them without having to conform to societal norms, and there's something really cool about that.

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box.

There is nothing I enjoy more than to see others enjoy themselves.