We are not sure we are going to win this weekend, it's going to be tough.

Spending patterns last year for the weekend of Dec. 7 when the storm hit were significantly above the average for the holiday season, up 19 percent, ... While it's difficult to predict exactly how consumers will respond this time around, a winter storm certainly does increase the convenience appeal and the likelihood that consumers will shift their spending from offline to online channels.

At the weekend Paris were way out in front as red hot favorites, but over the past 48 hours London's odds have been dramatically cut several times.

We are happy for the victory but we have a lot of things we have to revisit.

We planned on stopping (subscriptions) on the Monday after opening weekend, ... But we shut it off on Aug. 23. We are at 62 percent. That's insane - it's unheard of for us.

I have to pour it on the opening weekend, then go back into battle.