We are really focused on the beauty enthusiast... but also, as you know, everybody has got a great phone in their pocket. Everybody is taking pictures. Who doesn't want to look good in a picture? I don't know anybody who doesn't.

I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.

Guests who shop at Ulta know exactly what we're about. People who have not shopped at Ulta or have not shopped at Ulta for a long time have a fuzzy image. And that's what I'm all about sharpening and elevating.

Everybody in the NBA is good. And then you have the really good ones and the great ones.

They were standing on it, grabbing the boobs, and somebody was just taking pictures with a cell phone.

If you look at all the pictures of women in magazines, everybody's got a forehead that looks like a billboard. Completely blank.