We are really trying to improve the content by focusing on lyrics without music,

8 Mile.

They don't like to do the artist development.

Believe me, they act like they got money, but a million dollars is not bad.

We're realistic about knowing that we're not out to hit the mainstream, ... We're trying to make great music for the time, but not to make timeless music. You just try to make something special.

Music is fine and all, but we need something else too. We're trying to bring some variety to the station and have fun while doing it.