We are striving for perfection, and that's our goal. In our business -- the luxury business -- if you are not 100 percent satisfied, we do not deserve your money.

When we anticipate guests? needs, when we are flexible, when we are creative and we create a sense of privacy, all those five-star ratings will come.

Our mission is to be ready 150 percent for the NCAA.

It will allow us to fine-tune everything.

I was brought up in the modern world of all the luxury and the highlight of show business. I was born into a Christian home.

It's certainly a boon to the luxury business. That exclusivity has made more people willing to pay full price for merchandise the moment they think they can get it, which has helped the bottom line.