We are the better story. We should be getting all the attention, but we're not.

To some degree that has been our story, not being able to capitalize – put the ball in the net. We feel good. We dominated the game and played well. We were switching the ball and that's what we were aiming for in the second half.

You are pretty much stuck. I'm not even acquainted with what anyone is calling this decade. There is no catchy phrase.

But I'm not ambitious for myself, or for attention.

We came in here unarmed. We've been in these situations before. I draw your attention back to those who are responsible for this violence and those who are responsible for controlling this violence, and they are not doing that.

You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.