We believe if we're going to grow the business effectively, we need to focus our resources on marketing.

There has been a shift in marketing focus over the last few years. Women are now not simply spenders but increasingly earners, too.

The marketing and sales of hedge funds to individual investors has been an ongoing focus of the NASD.

The marketing and sales of hedge funds to individual investors has been an ongoing focus of the NASD,

Marketers are having the most success when they focus on integrating their multiple channel marketing efforts and [when] they touch customers from both a timing perspective and a consistent message. Evaluate your marketing operations and identify where the gaps are. Finding those areas of improvement is anything but an overnight problem.

Everybody in the lodging business is going to benefit from the additional marketing. It should be equitable across the board.