We believe the new voluntary guidelines — if they are followed by everyone in the industry — will be enough to stem calls for legislation.

Yes, there will certainly be one company that ignores the guidelines. That company might live to regret that decision.

Television is a cool medium, we learned more than 40 years ago, one that requires no effort on the part of the consumer. The Internet is a hot medium, one that is defined by the effort exerted by the consumer. The more effective learning is going to occur in the hot medium, not the cold one.

Anytime you have surgery, the normal flow of blood is interrupted. Fluids don't efficiently flow out of the leg.

But we will only be celebrating when the moment finally comes. The players are delighted with this result because it was a key game but they know how to deal with the euphoria that has been growing throughout the season.

Whoever is happy will make others happy, too