We built it as a social networking tool, but it really seems to fill a void that people were looking for. They just needed that extra little bit of help.

We have people that use Weight Watchers, South Beach, do yoga, do aerobics. And our users can take all of that information and personalize it for themselves. They tend to interact with lots of different types of people, so there is a really wide range of insights and a really wide range of experiences to learn from.

We were looking for a business to start, so I did some research and found out the diet industry is a $45 billion dollar a year market.

The basic idea was to start a store for people like us, the under-30 activist generation.

None of the observers or analysts predicted the results we achieved so far in these elections. We had long prepared for this, but the voter turnout exceeded our predictions.

Indeed, these elections are different from the previous ones, where there was a large degree of repression, confinement and pursuit, and maybe up to 6,000 of us were imprisoned. But this doesn't mean they will prevent rigging this time. Rigging can still take place, perhaps not in the same overt way, but in a more subtle fashion.