We completely missed the boat on CD-read/write drives, ... We completely blew this one.

I peaked early. I was told I'd missed my boat.

You could have a negative view of having 4 or 5 percent share, but one of the positives is that you don't really have to care what the rest of the market is like. It's like being on the bottom of the ocean -- it doesn't really matter what the weather on the top is like.

In our track record over the last few years, we've only had one product that we've introduced that hasn't met our expectations in its first quarter of sales, and that is our G4 cube, ... If we haven't hit it right on the market with the G4 cube, well, we're just going to keep working on it until we do.

I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.

The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.