We didn't finance it. We didn't do the prints or advertising or anything.

A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005. The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature.

There was really nobody in house that wanted to take it. And instead of advertising outside I decided that I would like to do it. Baseball and softball are my love.

The advertising for American Girl is all these little girls walking down Fifth Avenue with American Girl shopping bags, ... You create a world for a brand.

It's a place where people make the mistake of doing advertising that is really entertaining, but really has nothing to do with their brand, so people remember the entertainment but they don't remember the brand at all.

Video advertising will be the single most important development over the next 12 to 18 months. This is where the leaders will stake their ground.