We do a lot of on-air weather, but this is a major new initiative for us, ... It's a real win for central Pennsylvania that our broadcasters will be on the air around the country.

It honestly wasn't ideal weather conditions for us, but the kids competed well and we had some some good results for the first meet of the year.

If approved, it would generate an additional revenue stream for us.

[Unlike other stations, he said, the coverage will be relevant for the viewer.] It is local, all the time, ... There's always local weather on the screen.

We certainly expect as this initiative expands there's going to be some opportunities for people as well,

It's easy for us. We just got of college and just finished playing lacrosse. They can trust us, we know what we're talking about. When they listen to us, they'll see the positives.