We don't ask research to do what it was never meant to do, and that is to get an idea.

An idea can turn to dust or magic, depending on the talent that rubs against it.

It is meant to be an idea factory.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.