We figured the place to start was to show young people what he really looked like.

We're optimistic, but we're still cautious. There's a lot that could still go wrong . . . but if this works out, it will be mutually beneficial for both parties.

They use words like stiff, old, grumpy, and, worst of all, boring.

People want to spend more but this may not continue into the future. For one thing incomes aren't rising and employment isn't increasing. That's why we think there will only be moderate growth in the months ahead.

Campaigning against religion can be socially counter-productive. If teachers take the uncompromising line that God and Darwinism are irreconcilable, many young people raised in a faith-based culture will stick with their religion and be lost to science.

The extreme sophistication of modern technology - wonderful though its benefits are - is, ironically, an impediment to engaging young people with basics: with learning how things work.