We finally realized we could now execute some of these great ideas we had in 1999.

When we started the company, we made a conscious decision early on not to pursue revenue, but to pursue user adoption and feedback. The hardest thing is not to create revenue. The hardest thing is to create awareness and build a product that people want to use in their daily lives.

Ultimately, we want to target all user demographics.

We're getting ideas about the existing zoning and whether it is doing the job we want it to, or if we need to revise it.

Getting ideas is like shaving: if you don't do it every day, you're a bum

I get very driven by certain themes and ideas.