We get hit both ways now because all markets are distant. I buy diesel - 4,000 to 5,000 gallons a year - for our operations, then I have to pay for transportation to market.

All these cheesy completions the West Coast guys get that prop up their stats -- I just refuse to buy into that,

Anything to take the edge off costs. The big challenge is the cost of diesel. I paid 75 cents a gallon in the 1990s, and when I bought recently, I paid $2.32.

Smaller markets teams, when you hit bottom, you hit with a thud.

[We want to] get new products out there and have new ways to buy them. I think if we manage the top line, the bottom line will follow. I don't know what the future will bring, but we're working as fast as we can,

The problem with seafood markets is they buy only once or twice a week, ... I buy fish and scallops every single day. That's the secret, and it's not a secret. It's just that people don't want to do it.