We got many requests for a mystery. I thought if we were going to do one, why not do the greatest one of all time?

I don't know that I set out to do that. I consciously try not to have themes.

To be honest with you, we've denied very few (requests), and it's not any one thing.

For the first year, it's going to be more of a single-ticket audience (at MAC). Hopefully it will be a new audience that isn't familiar with our work, and hopefully (they'll) become subscribers down the line.

In the first year, we wanted to test the water and see what kind of market there is out there.

We've talked about the fact that the East Valley is growing and we'd like to do more of our programming out there. As soon as we heard they were building MAC, we were first knocking on the door.