We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.

Orville Redenbacher

Best Big Competition Got Growth Know Made Main Our Outlets Popcorn Produce Push Quality Retail Sales Sell Very Well

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Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets.

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Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them.

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