FastSaying

We have fewer and fewer customers within the immediate 25-mile radius of that market.

Jeff Reed

CustomersFewerImmediateMarketMileRadiusWithin

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This also suggests that retailers may be better off targeting customers within a few-mile radius of their store locations rather than broadcasting a wider marketing net. Households with incomes under $49,000 and heads of households under 44 -- largely those groups whom you would expect to be undergoing life changes such as marriage, children, rising income, or possibly a new home -- were the most likely to report spending more this season.
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Forty percent of [shoppers] come from outside a 150-mile radius, ... If they have a long layover at the airport they can pop on over to the mall and take a nap and sort of escape it all.
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